Since the campaigns started I talked to one lead who couldn’t remember where he found us - said it might have been Twitter, but my analytics showed that was unlikely, so it might have been from Reddit. None of the ads were getting much traction. (Approval on a Reddit Ad usually takes about 2 hours.)Ħ days into the 7-day experiment, one post had 6 comments. I submitted the four ads and waited for approval. Using that article we wrote four different Reddit Ads for my company, Experiment 27, an outsourced CMO for digital agencies. So initially, I did some testing on my own for $50 with guidance from this huge Ladder Growth Strategies blog post. Simply put: with Reddit advertising, the targeting work is already done for you and the opportunity to reach new and active audiences is there.īut it just doesn’t work out that way, and our Reddit Ads experiment shows why:įor those who are not familiar with the term, a Reddit Ad can look a lot like regular Reddit post except for the words “promoted post” indicating that it’s actually a paid piece of content. It’s the dream platform for every marketer: a highly self-selected, targeted audience for any interest. So Reddit is having clear and present issues with driving advertisers, agencies, and businesses to buy ads.Īs a distinct platform with its own norms, standards, and subcommunities for every topic you could possibly imagine, Reddit should be a pool of leads. You’ll find complaints about conversion, low ROI for businesses, and general opinions that Reddit Ads are the worst idea. A new article pops up every week about how Reddit is having advertising revenue problems.

We already know Facebook and Twitter work when done right.īut we weren’t quite sure how to advertise on Reddit, the world’s biggest social forum.Ī lot of marketers we know are asking the same question, and Reddit has struggled with it themselves. Online advertising is constantly changing.Īs marketers, we have to put our money on the best option.

How Long Does It Take For Reddit Ads to be Approved?.

Ads on Reddit: Your Ultimate Marketing FAQ Guide.

How Reddit Ads Compare to Organic Posts.

The Second Test: Ladder + Experiment 27 ($200).

We worked with Alex to test out Reddit’s advertising platform. This is a guest post on Reddit Ads by Alex Berman of Experiment 27.

Ready or not game reddit